Feedback

I ordered something last Monday and it got sent to me meanwhile. In the mail that said that the package is on its way I found the following sentence: „If you are satisfied with our service you can give us feedback here“ followed by a few links. I always wonder what such feedback and evaluation systems are good for. Well, one benefit is obvious: Customers have a measurement for credibility of the seller. But is it worth bothering every single customer with evaluating the seller?

In my opinion all this is more a nuisance than pleasant. The rule for buying something should be that everything works out fine, so why do we need an explicit evaluation in that case? Angered customers tend to spend more time venting their displeasure, I think. But if I bought something and have no reason to complain I don't visit thee sites and give feedback, possibly writing some 500 characters every time. There is nothing to say, everything went off without a hitch – so what should I possibly write (e. g. Amazon forces to write a comment when giving feedback)? What could possibly be said against defaulting to „Both sides are pleased“ and just using the feedback system in the case you were displeased?

I think the customer shouldn't be bothered more than necessary. And certainly unnecessary exercises should be avoided, especially if they do not directly relate to what you really want to do (buying stuff). I usually ignored such requests for feedback simply because I don't want to be bothered with it.

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